.. to have a purpose in your job.
Do you feel like you are wasting time and effort in Social Media Marketing for your business with low ROI?
Sprinting your way through Social Media Marketing is, just not the right move.
It’s a marathon journey, with pit stops along the way to optimise your campaigns. If you are a marketer, you would be informed that Facebook changed its algorithm and privacy concern, and Instagram has launched new algorithms and API in 2018. So, we got to kick up our game and play it right. Feeling overwhelmed?
Here are a few tips from the experts:
1. Identify your challenges and set attainable goals
A strategic, measurable, attainable, realistic and time-based (SMART) goals is crucial to set a base for your Social Media strategies. Do you want to increase awareness, improve sales or drive leads?
Then, you will need to set a budget for your campaign and identify how long would you like your campaigns to run. A campaign which is too long will look ‘boring’ and one which is short should have outstanding contents.
Creating a loyal fanbase is crucial and this can be done through re-posting User Generated Contents. Instagram now allows for reposting on Instastory and it can be used creatively and gain more engagement!
2. Know Your Audience
Understanding your audience demographics is important in order to create contents which are interesting and engaging. For example, the majority of Instagram users are below 30 years old. Hence, contents which are posted must be bold and reflects your business’ personality. Keep it exciting! LinkedIn, on the other hand, is used by professionals and users are generally more educated. Contents published on LinkedIn should be rich in information and industry-specific.
Check out your audience demographics on analytics and spend some time understanding the figures.
Tips: Browse through your competitors feed and see what they are posting to have a glimpse on ideas and what contents generate the most engagement. Always evaluate what is posted on your page.
3. Focus on important metrics
Take a break from the marathon and focus on metrics such as Reach, Clicks, Engagement, Sentiments and Organic & Paid Likes. Remember why you created a Facebook account in the first place and see if your recent contents reflect the goals of your social media marketing.
As easy as that!
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