Have you been thinking on why you need an e-commerce page on your website?
The advancement of technology is changing the way we live our lives. Our daily routines are being digitalised one by one. In just a touch of a button, you can book a ticket for your next exciting holiday or purchase the shoes you have been dreaming of. Best thing of all, these purchases can be made while you sip on a cup of coffee on the couch at home!
“If your business is not on the internet, then you will be out of business.” – Bill Gates
Millennials, those between the age of 19 to 38 years old are the most valuable demographics today and e-commerce is where they spend their money. So, let’s target them!
Here are 6 reasons why your business needs an e-commerce site:
- Reach new customers and receive higher number of leads
- Sell your products locally & globally
- Your business is open 24/7
- Lesser cost and risk
- Personalised services
- Products or services improvement
Reach new customers and get more leads
An e-commerce site can attract the right group of audience who are interested in the products or services that you offer and could even turn some of them into sales. There are many ways to make sure your site is visible to your prospects, be it Search Engine Optimization (SEO) or Pay Per Click (PPC) advertising on Google. The possibilities are endless.
Sell your products locally & globally
Your prospects do not have to visit your physical shop to buy your products or engage with your services. One major advantage of having an e-commerce site is that you can serve your customers without having them to visit your shop. You can deliver the products directly to your customer’s doorstep. So, now, you have opened your business to the world!
Your business is open 24/7
Potential customers can browse your entire product range anywhere, anytime. They do not have to worry if your business is open or close. You can run your business 24 hours a day, 7 days a week.
Low cost and risk
Gone were the days when you need a huge amount of money to start a business. No need to worry about shop rentals, utility bills, security measures and hiring staffs. You can also reduce the chances of shoplifting or damaged goods. You can have only one physical shop or even NONE to run an e-commerce site!
Personalised services
You can improve your customer service by personalising them such as order tracking, delivery confirmations and product recommendations based on your customers’ order history. 94% of marketers agreed that personalisation is their key to success. Consumers nowadays are willing to share their data to get personalised experiences. They equate personalisation with the company’s reputation. Thus, personalisation is a crucial element in modern marketing.
Products or services improvement
A good e-commerce site allows the customers to leave comments regarding products and services. Thus, owners can use these feedback to enhance their products or services. Moreover, through this, the owners are able to engage with customers directly and quickly. Keeping a good relationship with customers will help the business in the long run.
Thus, having a highly functional and user-friendly e-commerce site is really important in today’s competitive environment.
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