Have you ever thought how many people are searching on Google nowadays?
3.5 billion!
Well, isn’t that an opportunity you should grab?
Now you might ask, should I opt for Search Engine Optimisation (SEO) or Pay-Per-Click (PPC)? While both SEO and PPC is able to improve the visibility of your business online and drive traffic to your website, PPC gives you more control over your marketing campaigns. SEO on the other hand is an algorithm-driven result which puts you on the first page of Google and it may take some time.
Managing PPC campaigns can be a daunting task and requires various skills such as copywriting and data analysis.
At Nexus, our PPC specialists are passionate about achieving the best result with a minimum cost! With over 13 years of experience in digital marketing below our belt, we are able to produce outstanding results for our clients within 6 months.
Before we get to the results, let’s talk about what we did for them. The process can be divided into four stages.
Stage 1: Understanding Client’s Business
Just like any other services which we provide, we began by understanding our client’s business, keywords relating to the industries and the keywords that were used by their competitors. Then, we establish a list of keywords that distinguishes our client from their competitors and group the keywords into a few ad groups.
Stage 2: Creating Text Ads and Set the Bid
We then move to create text ads for each ad group and set the bid for each text ads. Each ad group open doors that target specific media type and solutions.
Stage 3: Audience Targeting
Google Ads provides four types of audience targeting which are:
1. Device Targeting
Prospects for industries like food and beverage might have a higher tendency to search using their mobile devices thus, it will make more sense to increase the bidding for the campaigns to appear on searches through mobile devices.
2. Language Targeting
Some business targets a certain group of people who might have a higher tendency to speak a particular language. For instance, Mandarin. Hence, a better result can be obtained by creating campaigns in Mandarin for that particular group of people.
3. Location Targeting/Geo-Targeting
This is quite straightforward. We apply this when our client is only targeting a specific area. For instance, a bakery franchise in Kuala Lumpur would like to target prospects from Kuala Lumpur and Selangor only. We will then set the Geo Targeting to only these areas to ensure that the ad spent is well utilised.
4. Ad Schedule
Businesses such as office furniture providers or office renovation companies would have prospects who would be more likely to search for them during weekdays, office hours. Thus, it would be a waste of money to run your campaigns 24/7. It is vital for a company to know when they receive conversions throughout the week. Fret not, if you are not aware of it, we can always figure it out together!
Stage 4: Reporting
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