2018: VR and Voice are marketers’ sales and marketing strategy?
As it’s going to end the year of 2017 and everyone is looking forward to 2018 with a new mission, new target, new strategy and etc.
In the years of advanced technology, a breakthrough pace of technological change currently is the constant theme of modern marketing. Every year we can see that how consumers interact with the brands, products or services, and how the companies use their strategy to reach the audiences.
It has has been no different in 2017 where a lot of new technology break into the mainstream. Thus, how will marketing staff incorporate into 2018 sales and marketing strategy? Purch Group, Content Marketing Company asked 100 marketing managers to find out the problem.
Think of Innovation as the core of strategy.
Live Streaming appeared and 74% of respondents said they planned to live streaming or would continue to do so in 2018.
AR or VR are the focus of wishlist in the market which 72% of marketers planning to use the technology as part of the campaign for the next few years. This is a significant increase since only 10% of respondents said they have used AR or VR in their current activities.
42% of marketers are developing voice interfaces, which will be a key part of the marketing roadmap for the next year. 18% of the respondents did not immediately plan to integrate the voice interface into their strategy, meanwhile there is 8% of marketers had already launched a voice aspect into their business.
“As new technologies grow faster and faster on consumer buying habits, we want to understand how UK marketing managers can be implemented quickly and, importantly, what technologies they intend to use to enter the mainstream buying habits,” Andrea Baden- EMEA vice president Semper said.
“We are impressed with the level of virtual and enhanced reality, and along with live-streaming and voice interfaces. In 2018, it will be a year where marketers are approaching a major change in customer approach.”
Highly propaganda of the technology, it seems that the division is a bit of marketing staff. 19% of respondents do not know what distribution technology is, and only 10% of respondents are actively planning to use the technology.
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